# Marketing Operations Management:
1. Strategic Planning:
– Collaborate with key stakeholders to develop marketing strategies aligned with business goals and objectives.
– Define target audiences, value propositions, and positioning strategies for products or services.
2. Campaign Management:
– Plan, execute, and optimize multi-channel marketing campaigns across digital and traditional channels.
– Coordinate with creative teams, agencies, and vendors to develop campaign assets and content.
3. Budgeting and Resource Allocation:
– Develop marketing budgets based on strategic priorities and campaign objectives.
– Allocate resources effectively across channels and initiatives to maximize ROI.
4. Marketing Technology Management:
– Select, implement, and manage marketing technology platforms such as customer relationship management (CRM), marketing automation, and analytics tools.
– Ensure integration and data flow between different marketing systems for seamless operations.
5. Data Analysis and Reporting:
– Monitor and analyze marketing performance metrics, including KPIs such as traffic, leads, conversion rates, and ROI.
– Generate reports and insights to inform decision-making and optimize marketing efforts.
6. Process Optimization:
– Identify opportunities to streamline and improve marketing processes, workflows, and systems.
– Implement best practices and automation tools to increase efficiency and scalability.
7. Cross-functional Collaboration:
– Work closely with sales, product, and other departments to align marketing activities with overall business objectives.
– Foster communication and collaboration between different teams to ensure integrated marketing efforts.
8. Compliance and Governance:
– Ensure marketing activities comply with relevant laws, regulations, and industry standards, such as GDPR, CAN-SPAM, and advertising guidelines.
– Establish governance processes to manage brand consistency, messaging, and legal compliance.
# Social Media Consultancy:
1. Social Media Strategy Development:
– Define social media objectives, audience personas, and content strategies aligned with overall marketing goals.
– Identify appropriate social media platforms and tactics based on target audience behavior and preferences.
2. Content Planning and Creation:
– Develop a content calendar and plan engaging, relevant content for social media channels.
– Create various types of content, including posts, videos, graphics, and stories, tailored to each platform.
3. Community Management:
– Monitor social media channels for comments, messages, and mentions, and respond promptly and professionally.
– Engage with followers, foster conversations, and build relationships with the online community.
4. Paid Social Advertising:
– Plan, execute, and optimize paid advertising campaigns on social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.
– Set targeting parameters, create ad creatives, and monitor campaign performance to maximize ROI.
5. Influencer Partnerships:
– Identify and collaborate with influencers and brand advocates to amplify reach and engagement on social media.
– Negotiate partnerships, manage relationships, and track results of influencer campaigns.
6. Social Media Analytics:
– Track and analyze key performance metrics, such as reach, engagement, conversion, and sentiment, using social media analytics tools.
– Use insights to measure the effectiveness of social media efforts and optimize strategies for better results.
7. Crisis Management:
– Develop protocols and strategies for handling social media crises, negative feedback, or PR issues.
– Respond quickly and transparently to mitigate reputational damage and resolve issues effectively.
8. Trend Monitoring and Innovation:
– Stay abreast of social media trends, platform updates, and emerging technologies to identify opportunities for innovation and growth.
– Experiment with new features, formats, and strategies to keep social media content fresh and engaging.